We got our start in 1996, when former ad man and founder, and long term Bangkok resident, Aaron Frankel, decided to create a very different map of Bangkok: one showing Bangkok's notorious nightlife. What could have been a seedy start to go-go bars and massage was really an orientation to the entire fun world of all night Thai noodles, riverside dining, wholesale market raiding, nightclubs and party spots.
This fun venture to kill time, turned into a vaguely profitable enterprise, and soon, two dozen Asian city and island titles were turned out to enthusiastic travelers, who unlike the sophisticated travelers who graduated from Oxford with a First in history and plotted museums to cover, the Groovy Map'n'Guide helped a new generation of traveler to find fun.
From there, not wanting to follow Kodak in sticking to paper maps too long, we've expanded our line to fun travel souvenirs and accessories like Bag Bling, Magmentos (photo magnets), notebooks, and lately t-shirts and totes that make you look groovy!
Currently, over 25 people create value for our customers and retail partners.
Our map philosophy:
A map is a tool to navigate space.
A good map does that by simplifying the complexity of real space, with its thousands of objects, to only the objects of your interest.
A good map is also a good way-finder. And a Groovy Map finds the best and most fun places for you to visit, and helps you get there.
In our arsenal are icons, colors, font sizes, lines and shapes. How we use them makes it Groovy...
Our retail philosophy is HERE.