Posted on February 16 2015
We got our start in 1996, when former ad man and founder, and long term Bangkok resident, Aaron Frankel, decided to create a very different map of Bangkok: one showing Bangkok's notorious nightlife. What could have been a seedy start to go-go bars and massage was really an orientation to the entire fun world of all night Thai noodles, riverside dining, wholesale market raiding, nightclubs and party spots.
This fun venture to kill time, turned into a hugely profitable enterprise, and soon, two dozen Asian destination titles were turned out to enthusiastic travelers, who unlike the sophisticated travelers who memorized history and plotted museums to cover, the Groovy Map'n'Guide helped a new generation of traveler to find the fun (sorry Mom, I will visit the Thai Flying Insect Museum in due course).
From there, not wanting to follow Kodak in sticking to paper maps too long, we've expanded our "travel is fun" concept to stylish travel souvenirs, like our Tees and totes, Bag Bling, Magmentos (photo magnets), keychains and the like... Hey, if it's groovy and it pays the bills, why not?